¿Qué es la Guía de anuncios de Facebook?

Para asegurarte de que tus anuncios sean altamente atractivos y para evitar problemas de diseño, esta guía describe los requisitos para anuncios en cada formato y ubicación. También encontrarás las especificaciones relacionadas con las dimensiones, el tamaño de los archivos y el límite de caracteres.

La familia de aplicaciones y servicios de Facebook admite diversos tipos de publicidad tanto en esta plataforma como en Instagram, Audience Network y Messenger. Cada anuncio consta de dos componentes: el formato (el aspecto que tiene) y la ubicación (el lugar en el que se mostrará).

Formatos de anuncios

A continuación, proporcionamos un resumen rápido de los formatos de anuncios y los destinos.

Video

Sube el video de mayor resolución disponible sin pillarbox ni letterbox (sin barras negras). Se admiten la mayoría de archivos, pero te recomendamos una compresión de video H.264, píxeles cuadrados, velocidad de fotogramas fija, escaneo progresivo y compresión de audio AAC estéreo superior a 128 kbps.

Foto

Los anuncios con video instream de Facebook permiten a los anunciantes mostrar publicidad durante la reproducción de contenido de video e incluso antes o después de ella. Esta ubicación ofrece oportunidades de conseguir que las personas vean los videos durante más tiempo, lo que permite mostrar mensajes de marketing más complejos.

Colección

La colección es un formato de anuncio que facilita a las personas descubrir, explorar y comprar productos y servicios desde sus dispositivos móviles de una forma visual y envolvente.

Una experiencia de colección contiene normalmente una imagen o un video de portada seguidos de varias imágenes de productos. Cuando alguien hace clic en un anuncio de colección, se lo dirige a una experiencia instantánea en pantalla completa que impulsa la interacción y fomenta el interés y la intención de compra.

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