Los hashtags fueron creados con la intención de revelar contenido relevante para los usuarios, según sus intereses. ¡Su uso correcto puede ponerte al frente de tus competidores dentro de tu público objetivo!
Estos elementos tienen tanta relevancia que, incluso ahora, Instagram permite agregarlos a la biografía de un perfil y en las Instagram Stories.
Ten en cuenta estos puntos importantes sobre los hashtags:
- No deben tener espacios. Si se trata de más de una palabra, es útil distinguirlas por mayúsculas: #MarketingDigital.
- Deben utilizarse sin puntuación.
- Puedes incluirlos en el pie de foto o en los comentarios. Si eliges añadirlos en las descripciones de la imagen, es posible utilizarlos antes o después de tu mensaje. Por ejemplo: «#food. ¡Pasé una excelente velada en el restaurante!» o «Una cena deliciosa. #food».
- Pueden incluirse hasta 30 hashtags por publicación.
- Los hashtags por lo general son utilizados para unificar conversaciones relacionadas con un tema, por ejemplo:
- Eventos y conferencias: #Olimpiadas2020
- Desastres y emergencias: #PrayForNotreDame
- Fiestas y celebraciones: #DíaDeMuertos
- Temas acerca de la cultura popular: #Avengers
- Intereses generales: #Veganos #PetLovers
- Hashtags populares: #tbt #instagood
Fuente: HubSpot
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